Rather than building a new website from the ground up, many companies instead choose to redesign their current website, retaining as many of their existing assets as possible. A website redesign is often faster and more cost-effective, allowing a company to successfully leverage the time and effort that it has already invested into developing its website. For many companies websites are in a constant state of improvement and flux, and completely rebuilding a website periodically would be prohibitively time-consuming and difficult. With that in mind, there are some considerations that must be planned for when considering a website renovation. Redesigning a website takes careful planning and a comprehensive design strategy to ensure that the transition runs smoothly.